The Strengths And Weaknesses Of European Ethnography And /...

What were the strengths and weaknesses of European ethnography and / or science in understanding the Pacific? The Pacific as we know today was not always as it was implied. There were a variety of perspectives of The Pacific. Whether it was perceptions of the people, the culture and their way of life, these perceptions eventually changed over time. Many westerners categorised the Pacific islands as a land of paradise which caused for the heavy sexualisation of the islands. Others observed the Pacific Islands as a place of savagery. These views of the Pacific became strengthened and/or weakened by the works of American and European Explorers and Ethnographers such as Margaret Mead. In effect, western thought unavoidably affects the Pacific people by how they view oneself and that of the western world. Western perspectives of the Pacific Islands have a wide spectrum from the beginning with Magellan’s contact with the Guam people in 1521. Through his first contact, Magellan and his crew came to a conclusion that Guam was the â€Å"Isla de los Ladrones’ - Island of Thieves† (Quimby, 2011, pg. 6). This was due to the locals taking pieces of iron from his ship without his permission. In Guam cultural customs, it is prohibited to steal from one another. It was not deemed bad to steal from outsiders since this custom did not apply to them (Quimby, 2011). This first encounter was negative one and left the impression on some Europeans that the Pacific was a place where inhabitants didShow MoreRelatedRadian6 - Marketing Research Essay2511 Words   |  11 Pagesfor data gathering can make a big difference in effectiveness and efficiency. Radian6s research approach is a form of ethnographic research known as netnography, a term coined by Kozinets (1998 ) and later defined by Kozinets (200 2, p. 1) as ethnography adapted to the study of online communities. 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